“Our goal was to offer a platform to local Repair Cafés so they could showcase their work and connect with an audience they wouldn’t normally reach”, says Victoria Reece, UK marketing executive at WD-40 Company. “We also wanted to bring our Repair Challenge campaign to life. And we involved Men in Sheds Milton Keynes, a charity we’re deeply connected with, as we wanted to raise awareness of their meaningful work and give them visibility.”

32 volunteers of three local Repair Cafés fixed 53 items

More than thirty volunteers of three local Repair Cafés participated in the event. They loved it! “We had a fabulous time”, says Philippa Tipper, coordinator of Milton Keynes Repair Café. “We did 53 fixes, gave lots of repair advice and recruited nine new repairers.”

Philippa remembers many successful repairs that were conducted during the event. “Someone brought in a casserole lid that needed a new knob; the casserole lid blew its top in the oven. WD-40 applied and the correct tools meant that our repairers Len and Robert could take off the old knob and replace it with the new one that the owners had brought with them. What a success!”

Repair Café volunteers used WD-40 spray to fix a casserole lid

More uses and applications for WD-40 products in repair settings

Employees of WD-40 Company enjoyed the event as well. They handed out 2,000 product samples and persuaded 300 people to fill out a brand survey. “Our main takeaway is that in-person events continue to be the most powerful way to engage, educate and inspire people”, says Victoria. “We also discovered even more uses and applications for WD‑40 products in repair settings. The versatility continues to surprise us!”

Repair event should become an annual experience around the world

Victoria trusts the event has helped build new local connections for the Repair Cafés in and around Milton Keynes. “Such as partnerships with the shopping centre, which can help them expand their reach and resources.” WD-40 Company hopes to make the event an annual thing. “We’re already working on the 2026 edition and we want to inspire other cities and countries to adopt the concept and turn the Repair Event into a must-have annual experience around the world.”

More information

• Watch the video recap of the repair event
• Participate in the WD-40 Repair Challenge

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‘At WD-40, we want to encourage people to repair things more often instead of replacing them. By extending the life of your products you save costs. In addition, it’s good for our planet,‘ says Wendy Kelley, WD-40 Company’s vice president stakeholder and investor engagement. ‘That’s why we are a great supporter of Repair Café. We think it’s wonderful that more and more people are volunteering there to help their neighbours repair broken items.’

Free products for Repair Cafés and visitors

WD-40 Company will therefore support the Repair Café movement in several ways. Repair Cafés in various countries can receive free products from WD-40. They can use them during repair meetings and may hand out small packs of WD-40 products to visitors. WD-40 supports Repair Café International with a donation.

Martine Postma of Repair Café International is pleased with the cooperation. ‘The brand name WD-40 is inextricably linked to repairing. You often come across it in Repair Cafés too. I think it’s great that this is now reflected in a partnership.’

‘Repair, don’t replace’ campaign

WD-40 also runs a campaign to promote repair: the ‘Repair, don’t replace’ Challenge. This campaign invites repairers to share a video or photos of their repair. The best projects are rewarded with DIY vouchers.

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